The Patek Philippe Institutional advertising campaign runs alongside the renowned Men’s “Generations” and Ladies’ campaigns. The campaign reinforces the Patek Philippe brand values: its family heritage, unique levels of craftsmanship, and constant innovation.
The Institutional campaign is presented as a personalized dialogue and always emphasizing the deeply rooted family values and unbroken history of the brand.
The advertising campaign now extends to six key themes: Patek Philippe Seal, Acoustics, 1200 Steps, Restoration, Creation and Ladies Complications.
“Restoration”
- Creative Agency: Leagas Delaney, London
- Media Agency: Initiative Media
“Creation”
- Creative Agency: Leagas Delaney, London
- Media Agency: Initiative Media
“Ladies Complications”
- Creative Agency: Leagas Delaney, London
- Media Agency: Initiative Media
“Acoustics”
- Creative Agency: Leagas Delaney, London
- Media Agency: Initiative Media
Patek Philippe Seal
- Creative Agency: Leagas Delaney, London
- Media Agency: Initiative Media
“1200 Steps”
- Creative Agency: Leagas Delaney, London
- Media Agency: Initiative Media